Komplette Mitschrift der Nintendo Teleconference
25.09.03 - Nintendo hat in einer Pressemitteilung eine Mitschrift der Tele-Confernce veröffentlicht, auf der u.a. die Preissenkung in den USA bekanntgegeben wurde. Der Text ist komplett in Englisch.
TELECONFERENCE TRANSCRIPT - NINTENDO GAMECUBE PRICE DROP ANNOUNCEMENT
Featuring George Harrison, Senior Vice President, Marketing and Corporate Communications
September 24, 2003
Good morning, everyone, and thank you for joining us. Well, we have big news for you today; beginning tomorrow Nintendo GameCube will be 'dressed to the nines.' Four nines to be exact, a brand new manufacturer's suggested retail price of $99.99.
This announcement signals several things. First, it's an aggressive move by Nintendo, sending a message that we're as intent on succeeding in this generation of consoles as we've ever been before. Second, this is an indication that this entire generation of consoles is about to enter the true mass market.
This is the market of the casual gamer, who has always responded overwhelmingly to the ageless appeal of Nintendo. And third, this price is the perfect counterpoint to what we feel is an unquestioned Nintendo GameCube advantage in hit software releases for the upcoming holidays.
Let me talk about the software for a minute. On November 17th, we will release Mario Kart: Double Dash!!, which we believe will become the top selling new release for the rest of this year. You're all familiar with the Mario Kart franchise 'track' record; there simply is no other adventure that will deliver this much multi player fun for every player from six to eighty six this holiday.
To support the launch of Mario Kart: Double Dash!! we've initiated a pre-sell offer which gives those who reserve a copy of this game a free game demo disk with game footage and actual playable segments of outstanding first, second and third party Nintendo GameCube hits launching over the next several months.
Of course, this is not the only great game on the way from our in-house development team, we will also be launching Mario Party 5, Pokémon Channel, Kirby Air Ride and 1080º: Avalanche.
But just as important are the tremendous contributions from all of our third party partners. The line-up includes Nintendo GameCube exclusives, like Capcom's Viewtiful Joe and Lucas Arts' Star Wars: Rebel Strike.
Between now and the end of the year more than 100 new Nintendo GameCube games will hit the shelves covering every popular game genre and the most popular franchises, including Harry Potter, James Bond and The Lord of the Rings, those last three of course are from Electronic Arts.
By New Year's Day, the Nintendo GameCube library will swell to 320 titles. We've also added new value to our player's choice line up. We've just lowered the price on six popular first party games to $19.99 or $29.99.
To put that in perspective, consider this. Beginning tomorrow, consumers will have this choice. They can pay $180 for an aging PlayStation2. Or they can spend the same amount and get the more powerful Nintendo GameCube and a copy of Super Mario Sunshine and a copy of Metroid Prime and a copy of Star Fox Adventures.
That's an instant package of game fun for everyone in the family. And of course, the new Nintendo GameCube price makes it a no- brainer for current owners of competing consoles looking for a second system. Quite frankly, we believe this is the best value in the history of console video games.
Next, let me expand the circle a little bit and talk about Nintendo GameCube overall.
Around the world, Nintendo GameCube continues to be the number two selling console in this generation. In Japan in the last few weeks Nintendo GameCube has matched the sales of PlayStation2 thanks to the launch of a great title called Tales of Symphonia. Here in the U.S. The trends are also strong.
Let me share some numbers with you. So far in 2003, only one console has sold more units year to date than last year and that console is Nintendo GameCube, up three percent. Microsoft's Xbox units are down three percent and PlayStation2 down 14%.
As I'm sure you know, the top selling console game this year is Madden 2004, available, of course, on all three platforms. But the number two title is console exclusive: The Legend of Zelda: The Wind Waker, only on Nintendo GameCube.
Some people say, well sure, Nintendo can sell Nintendo games, but what about third party titles? Well as many of you know in recent weeks Namco released its widely anticipated Soul Calibur 2 for all three platforms. Of course, logic dictates that it would sell best on the console with the largest installed base. But sometimes logic doesn't hold.
Independent trsts sales data shows that to date the Nintendo GameCube version of Soul Calibur 2 featuring Link has outsold not only the Xbox version but it has also outsold the PlayStation2 version by a margin of 3 to 2.
This is an amazing accomplishment when you consider the difference in installed bases between the PlayStation2 and Nintendo GameCube. This is strong evidence of the power of close collaboration with an experienced publisher and the strategic use of a key Nintendo character.
But I don't want to leave you with the impression that all our innovations are product or price-based. We're innovating in marketing as well.
We've just finished the 25 market Nintendo Fusion Tour, marrying great Nintendo GameCube products with music concerts headlined by Evanescence, one of America's hottest bands. And we're just about to embark on a brand new mall tour that will show off the Cube in its best light, in 12 markets during October, November and December.
Finally, in the very near future, we're going to launch an umbrella marketing campaign that will have game players across the country looking at Nintendo in a whole new way. You'll get the details on that in a matter of days.
So, $99.99 is not the whole Nintendo GameCube story. Yes, the price is a great story, but it's only part of the bigger picture. For Nintendo GameCube, it's full speed ahead.
Now, before I conclude, I want to spend a minute to discuss the single biggest ongoing success story in video games: Game Boy Advance. If you're not talking about Game Boy Advance you're missing the point. Because it is the hottest selling game system in the world! Let me repeat that the hottest seller in the world!
Here in America, counting from the day it launched in June of 2001 it has outsold PlayStation2. During this calendar year, Game Boy Advance has sold through 22% more units than PlayStation2. In the last three months the advantage is almost 50%. If there's a race between all game systems game boy advance is winning and going away.
Some people have labeled it a kid's machine and it is, absolutely! Kids love game boy and we love that they do! It's those same kids who have made Pokémon Ruby and Pokémon Sapphire both million sellers and made them two of the top four selling games on any system so far this year.
Again, there's a larger story to explore. Our internal research shows that 33% of players of our original game boy advance are 18 or older. To date, early data puts the 18+ players for Game Boy Advance SP at 45%-nearly half of all owners.
Those older players, not surprisingly, are buying games that appeal to them. That helps explain how the new Square Title, Final Fantasy Tactics, has moved more than one hundred fifty thousand copies in the U.S. In just two weeks.
And the game lineup for Game Boy Advance is loaded. Between now and Christmas, you'll see the world's all-time best selling game, the N-E-S classic Super Mario Brothers 3 arrive on Game Boy Advance. And a brand new title, Mario and Luigi: Superstar Saga is set to turn heads. As will Fire Emblem and Sword of Mana, two great role-playing games for the serious gamer.
And there is no let up once the holidays are over. Metroid Zero Mission and Mario Golf arrive on Game Boy shortly after the New Year. And these games, of course will be accompanied by many more great third party titles. In all, the Game Boy Advance specific library will surpass 500 titles in a matter of weeks.
So, there are two sides to the game industry coin, console and handheld, and Nintendo is the only face you'll see on both of them. Make no mistake; we're entering this holiday season playing offense with a great new price for Nintendo GameCube and a great line up of software for both systems. To repeat, Nintendo GameCube at $99.99 is the best value in the history of the industry. And Game Boy Advance SP is the break out success story of 2003.
Well thanks again for being with us today and allowing me to share Nintendo's exciting news for the holidays.
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