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E3 stellt Konferenzprogramm vor


14.03.06 - Die E3 Messeleitung hat das Konferenzprogramm der E3 Expo 2006 vorgestellt, das vom 09.05.06 bis 11.05.06 im Los Angeles Convention Center stattfindet. Über 175 Angestellte der Videospiel-Industrie nehmen an vierunddreißig Tagungen teil, darunter Tetsuya Mizuguchi (Q Entertainment), Julien Gerighty (Senior Producer von Ubisofts Splinter Cell Double Agent, Peter Molyneux (Lionhead Studios), Ichiro Otobe (Chief Strategist von Square Enix), Greg Zeschuk (Joint CEO von BioWare), uvm.

Das komplette Programm mit allen Teilnehmern, Themen und Terminen:



CONFERENCE SESSIONS

TRACK 1: Creativity and Technology: Taking Control of the Next
Generation of Gameplay

--  The Inner Game: What Goes into the Industry's Best-Selling Titles
    Moderator: Eric Zimmerman, Co-Founder and CEO -- gamelab
    Panelists: Louis Castle, Vice President, Creative Development --
     Electronic Arts -- Los Angeles
    Kelly Flock, Executive Vice President of Worldwide Publishing --
     THQ, Inc.
    Julien Gerighty, Senior Producer -- Ubisoft Entertainment
     (Splinter Cell Double Agent)
    Tetsuya Mizuguchi, Chief Creative Officer -- Q Entertainment
     (Meteos, Lumines)
    Peter Molyneux, Managing Director -- Lionhead Studios (The Movies)
    Richard Rouse, III, Director of Game Design -- Midway Games (The
     Suffering)

--  Franchise Power: Understanding the DNA of the Industry's Greatest
     Games
    Moderator: Jeff Green, Editor-in-Chief, Computer Gaming World --
     Ziff Davis
    Panelists: Ed Boon, Creative Director -- Midway Games (Mortal
    Kombat)
    Grant Collier, President -- Infinity Ward (Call of Duty series)
    Soren Johnson, Designer and Programmer -- Firaxis Games
     (Civilization IV)
    Hanno Lemke, General Manager -- Electronic Arts, Vancouver (Need
     for Speed series)
    Yannis Mallat, Vice President of New Intellectual Property --
     Ubisoft Entertainment (Prince of Persia series)

--  Cracking the Code of Creativity: Drawing Novelty, Awe and
     Adventure from Traditional Genres
    Moderator: N'Gai Croal, General Editor, Technology -- Newsweek
    Panelists: Lucy Bradshaw, VP, Head of Production and Development
     -- Maxis (Spore)
    Rob Kay, Lead Designer -- Harmonix (Guitar Hero)

--  Massively Cross-Platform: Closing in on the Dream of One Game,
     Many Platforms
    Moderator: Jessica Mulligan, Author/Consultant
    Panelists: Laura Fryer, Director Advance Technology Group --
     Microsoft Game Studies
    Richard Garriott, Executive Producer -- NCsoft
    Ichiro Otobe, Chief Strategist -- Square Enix Co., Ltd
    John Smedley, President -- Sony Online Entertainment
    Mike Yuen, Senior Director, Gaming Group -- QUALCOMM Internet
     Services

--  Perfecting the Mix of Story, Character Development and
     Interactivity
    Moderator: Ian Davis, Ph.D., CEO and Founder -- Mad Doc Software,
     LLC (Empire Earth 2)
    Panelists: David Cage, CEO and Founder -- Quantic Dream (Indigo
     Prophecy)
    Richard Dansky, Lead Clancy Writer -- Ubisoft Entertainment
    David Jaffe, Game Director -- Sony Computer Entertainment America
     (God of War)
    Marc Laidlaw, Writer/Game Designer -- Valve Software (Half-Life,
     Half-Life 2)
    Neil Young, Vice President, General Manager -- Electronic Arts --
     Los Angeles

--  How Mobile Game Creators are Using High-Speed Networks and
     High-end Handsets to Make Wireless Games Better
    Panelists: Eric Albert, Head of North American Operations --
     Gameloft
    Satoshi Nakajima, Chief Technology Officer -- Square Enix Co., Ltd
    Robert Nashak, Chief Creative Officer -- Glu Mobile
    Eberhard Schoneburg, Chief Executive Officer -- Artificial Life
     (V-girl)
    Lincoln Wallen, Chief Technology Officer -- Electronic Arts Mobile

--  Sneak Peeks: Behind the Scenes of Three Upcoming Blockbuster
        Titles
    Moderator: Geoff Keighley, Contributing Writer -- Business 2.0
    Panelists: Cliff Bleszinski, Lead Designer -- Epic Games (showing
     Gears of War)
    Other panelists to be announced shortly.

TRACK 2: Business Strategy: Navigating New Avenues of Success

--  Persistent World Possibilities: Taking the Online Experience to
     the Next Level
    Moderator: Richard Vogel, consultant
    Panelists: Jeff Anderson, President and CEO -- Turbine, Inc.
    John Blakely, Senior Producer -- Sony Online Entertainment
    Mike Goslin, Vice President of Virtual Reality Studio -- Walt
     Disney Internet Group (Pirates of the Caribbean)
    Joe Keene, Co-Chairman & CEO -- Perpetual Entertainment (Gods &
     Heroes, Star Trek Online)
    Chris Lee, Senior Manager of Publishing, Strategy & Planning Group
     -- Webzen, Inc.

--  When Media Giants Muscle In: Why the Game Industry Should Care
     about the Acquisition Appetite of News Corp., Viacom and Others
    Moderator/Panelist: Gene Mauro, Owner -- Mauro Media, LLC
    Panelists: Graham Hopper, Senior VP and General Manager, Buena
     Vista Games
    Ross Levinsohn, President -- Fox Interactive Media
    Stuart Snyder, General Manager -- Game Tap, Turner Gaming
    Jeff Yapp, Executive Vice President -- MTV Networks Music and Logo
     Enterprise Group

--  Inside the Production Pipeline: Managing Costs, Expectations and
     Competition
    Moderator: Emilie 'Tobi' Saulnier, Chief Executive Officer &
     Founder -- 1st Playable Production
    Panelists: Andrew Ayre, Founding Partner & Co-President --
     Foundation 9 Entertainment
    Elizabeth Loverso, Director of Product Development -- Ubisoft
     Entertainment
    Samantha Ryan, Chief Executive Officer -- Monolith Productions

--  The Next Frontier in Funding: How Hedge Funds, Foreign Money and
     Non-traditional Financing are Creating Opportunity for Gamemakers
    Moderator: Michael Gartenberg, Vice President and Research
     Director -- Jupiter Research
    Panelists: Craig Cooper, General Partner -- Softbank Capital
     Partners
    Andrew Goldman, CEO, Director of Production -- Pandemic Studios
    Daniel James, Chief Executive Officer -- Three Rings Design, Inc.
    Mark Kern, President and CEO, Red 5 Studios
    Michael Pole, CEO -- Trilogy Studios

--  Casual Game World Tour: Learning from the Best that Asia and
     Europe Have to Offer
    Panelists: David Moon, Head of Games Business Group -- NHN USA
    Timo Soininen, CEO -- Sulake Labs (Habbo Hotel)
    Calvin Yoo, Director, International Business Development -- Nexon
     Corporation (Kart Rider)

--  In-game and Around-game Ad Update: The Marketer's Perspective
    Moderator: Dave Madden, Executive VP Sales & Marketing --
     WildTangent, Inc.
    Panelists: Carol Kruse, Vice President Interactive Marketing --
     Coca Cola
    Monika Madrid, Senior Manager, Strategic Sales & Partnerships --
     Ubisoft Entertainment
    David Rubin, Brand Development Director -- Unilever (Axe)

--  Future Shock or Smooth Sailing Ahead: How Game Industry Leaders
     are Managing Risk
    Panelists: Lee Jacobsen, Vice President of Business -- Midway
     Games
    Dan Kelly, Vice President of Global Business Development -- THQ,
     Inc.
    Jon Niermann, Senior VP and Managing Director Asia Publishing --
     Electronic Arts

TRACK 3: Marketing Analysis: How to Read the Market Ahead of the
Competition

--  Startup Strategies: Where Opportunities Still Exist
    Moderator: Jason Della Rocca, Program Director -- International
     Game Developers Association
    Panelists: Erik Bethke, CEO and Founder -- Go Pets (Go Pets)
    Michael Scandizzo, President -- Castaway Entertainment
    Warren Spector, President -- Junction Point Studios, Inc.
    Gordon Walton, consultant

--  Reaching the Connected Consumer: Tapping Their Personal
     Networks and Power of Persuasion
    Panelists: Kathleen Gasperini, Senior Vice President -- Label
     Networks
    Jillian Goldberg, Vice President Marketing -- Electronic Arts
    Bill Stone, Chief Operating Officer, Amp'd Mobile

--  Entertainment Business Summit: Where the Increased Integration of
     Music, Movies, TV and Games is Headed
    Panelists: Mark Caplan, Executive Director Interactive -- Sony
     Pictures Consumer Products
    Emily Della Maggiora, Vice President -- Nielsen Interactive
     Entertainment
    Nick Earl, Vice President and General Manager -- Electronic Arts
    Bill Kispert, Vice President of Interactive -- Universal Studios

--  Profiting from Innovative Online Communities
    Panelists: Greg Canessa, Group Manager, Xbox Live Arcade --
     Microsoft Corporation
    Michael Cassidy, CEO and Founder -- XFire, Inc.
    Chip Lange, Vice President, Marketing EA Online -- Electronic Arts
    Cory Ondrejka, Vice President of Product Development -- Linden Lab
     (Second Life)

--  World View: Analysts Take Measure of the Global Marketplace
    Moderator: Michael Pachter, Senior Analyst -- Wedbush Morgan
     Securities
    Panelists: Anita Frazier, Entertainment Industry Analyst -- The
     NPD Group (USA)
    Ben Keen, Chief Analyst -- Screen Digest (UK)
    Antonio Tambunan, Associate Director, Head of Asia -- Bear Steams
     Asia (Korea, China)

--  The Wireless Revolution: Where to Seize Opportunity in the New
     Mobile Game Marketplace
    Moderator: Eric Goldberg, Managing Director -- Crossover
     Technologie
    Panelists: Eric Bilange, Chief Technology Officer -- MFORMA
    Minard Hamilton, Executive Vice President of Sales and Marketing
     -- JAMDAT Mobile, Inc.
    Paul Maglione, President -- Vivendi Universal Games Mobile
    Alan Welsman, VP of European Product Management and Marketing --
     InfoSpace
    Midori Yuasa, General Manager and Senior Vice President -- Capcom
     Mobile & Interactive Media

--  The New Gamemaker: Trends in Game Making and Publishing
    Moderator: Ben Sawyer, Co-founder -- Digitalmill
    Panelists: Amy Bendotti, Senior Recruiter -- Monolith Productions
    Sarah Branscom, Manager of Human Resources -- High Moon Studios
    Alan Yu, Director, Studio Artist & Repertoire -- Electronic Arts
     -- Los Angeles

In addition to conference sessions, twelve in-depth workshops will be
offered on May 9, including:

WORKSHOP SESSIONS

--  Partnering with Madison Avenue: How to Profit from the Prominence
     of Games
    Moderator: Michael Goodman, Senior Analyst, Media & Entertainment
     Strategies -- Yankee Group
    Panelists: Craig Allen, Chief Executive Officer -- Spark Unlimited
     (Call of Duty: Finest Hour)
    Kevin Browne, General Manager, New Media & Franchise Development,
     Xbox Live -- Microsoft Corporation
    Arden Doss, Managing Director -- Propaganda GEM
    Louis Figueroa, Director of Business Development -- Sony Online
     Entertainment
    Julie Shumaker, Director of Videogame Advertising -- Electronic
     Arts

--  Casual Games Update: How New Business Models are Accelerating the
     Growth of Today's Game Marketplace
    Moderator: John Welch, President and CEO -- PlayFirst, Inc.
    Panelists: Mike Burns, CEO and Chief Creative Officer -- Fuel
     Industries
    James Gwertzman, Director of Business Development -- PopCap Games
    James Smith, Producer -- Reflexive Entertainment
    Alex St. John, Chief Executive Officer & Co-founder --
     WildTangent, Inc.
    Dave Williams, CMO and General Manager, Games -- Atom
     Entertainment

--  New Rules in Play: Deciphering the Modern-Day Game Deal
    Moderator: Joshua Grode, Partner -- Liner Yankelevitz Sunshine &
     Regenstreif LLP
    Panelists: Carianne Brown, Director of Motion Picture and
     Television Music -- Universal Music Publishing
    Germaine Gioia-Horner, Vice President of Licensing -- THQ Inc.
    Patrick O'Brien, Vice President Business Affairs -- Electronic
     Arts
    Tim Riley, Worldwide Executive of Music -- Activision, Inc.

--  Next-Gen Game Design: How the New Consoles Stack Up
    Moderator: Trent Ward, Creative Director -- Backbone Entertainment
    Panelists: Mario Coculuzzi, Senior Producer -- Ubisoft Studios --
     Montreal (King Kong)
    Don Daglow, President and CEO -- Stormfront Studios
    Mike Kulas, President and Founder -- Volition (Saints Row)
    Alain Tascan, Vice President and General Manager -- Electronic
     Arts -- Montreal

--  Where Games Fit into the New Digital Economy
    Moderator: Richard Ow, Director, Games -- The NPD Group
    Panelists: Shawn Hardin, Vice President, Content Operations --
     Yahoo! Media Group
    Jennifer MacLean, Senior Director, Games and Entertainment --
     Comcast
    Steve Schnur, Worldwide Executive of Music and Audio -- Electronic
     Arts TRAX
    Rich Wickham, Director, Windows Gaming Business -- Microsoft

--  Games Get Up and Go: Getting the Most out of PSP, DS and Upcoming
     Mobile Handsets
    Moderator: Matthew Bellows, General Manager & Vice President --
     Floodgate Entertainment
    Panelists: Guha Bala, President -- Vicarious Visions, Inc.
    Greg Ballard, President and Chief Executive Officer -- Glu Mobile
    Yuanzhe (Michael) Cai, Director, Broadband & Gaming -- Parks
     Associates
    Tim Harrison, Head of Games -- Vodafone Group Services
    John Koller, Senior Product Manager, PSP -- Sony Online
     Entertainment America

--  Blueprint for a Killer Title: How the Pros Do It

    Moderator/Panelist: Aaron Loeb, Director of Business Development
     -- Planet Moon Studios
    Panelists: Karthik Bala, Chief Executive Officer -- Vicarious
     Visions, Inc.
    Matt Firor, Vice President of Development, Executive Producer,
     Mythic Entertainment
    Greg Zeschuk, Joint CEO -- BioWare, Corporation
    Gonzague de Vallois, Vice President Publishing -- Gameloft

--  Digital Distribution Lays Down Tracks: Where Direct-to-Consumer
     Game Distribution Stands Today
    Moderator: Gabe Zichermann, Chief Marketing/Strategy Officer --
     Boonty, Inc.
    Panelists: Eric Hartness, Senior Director of Marketing -- EA
     Nation -- Electronic Arts
    Ray Muzyka, Joint CEO -- BioWare, Corporation
    Royal O'Brien, Founder/CEO -- Game xStream
    Yoav Tzurya, Chief Operating Officer -- Exent Technologies

--  Special Midday Sessions
    Participating in one of three lunchtime sessions is Will Wright,
    Maxis chief designer and creator of The Sims series of games and
    the upcoming Spore.
    


CLICK (BusinessWire: 'E3Expo Unveils Agenda for 2006 Video Game Business Conference Program; 34 Sessions Led by More Than 175 Industry Leaders Examine Next Generation Trends and Successful Business Models')





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